The journal
The Muji Lab blog
Pricing, local SEO and web advice for businesses in Morocco.


MoroccoPricing & budget
How much does a website cost in Morocco in 2026?
“How much for a website?” The honest answer fits in one sentence: it depends on what you mean by a website. Here are the real ranges, in dirhams.
6 min read

MoroccoVisibility
Website or Instagram: do you really have to choose?
“I already have an Instagram page, I don't need a website.” The line we hear most — and the one that quietly costs you customers.
3 min read

MoroccoTools
A WhatsApp assistant for your business: what's it actually for?
“Are you open?”, “How much?”, “Any room tonight?” — the same questions, all day long. A WhatsApp assistant is built for exactly that.
3 min read

MoroccoReputation
Google reviews: your reputation is decided there, whether you like it or not
Before booking with you, your next customer checks your reviews. In ten seconds, they decide whether to trust you — or go elsewhere.
3 min read

MoroccoTips
Your site on mobile: in Morocco, that's what matters first
Pull out your phone: that's the screen your customers will see your site on. Built for desktop, it's already lost the game.
3 min read