What should a good brochure site contain? The pages that really matter
A brochure site isn't about the number of pages. You can have too many, you can have too few. What matters is that each page has a reason to exist — and that a visitor finds what they came for in a few seconds. Here's what a good brochure site really contains, and why.
Home: your handshake
In three seconds, the visitor must understand who you are, what you do, where, and how to reach you. Not an essay: a clear promise and a button. The home page doesn't tell everything, it makes people want to go further and points to the exit — towards contact.
Your services: what people come for
Often the most-visited page. What you offer, concretely, said clearly, without jargon. A restaurant shows its menu, a craftsperson their services, a practice their fields. If the visitor doesn't understand what you sell, they won't buy it.
About: trust
Who's behind the sign? A real photo, a short and sincere story are enough. People buy from people, not logos. It's the page that reassures, especially for a first contact or a service that commits.
Contact: the most important, and the most neglected
Address, clickable phone number, hours, a form or a messaging button, and a map. It's often the most-visited page — and the one most often botched. If people can't reach you in two seconds, the rest of the site has served no purpose.
Proof: reviews, work, photos
Show your work and your reviews. Real photos, a few testimonials, completed projects. Proof always beats a promise: it's what tips a hesitant visitor over.
The trap of the page too many
You can add a blog (excellent for SEO), an FAQ, pages by town — useful, but once the basics are solid. The real danger is the opposite: piling up empty pages that dilute the message. Four clean pages beat twelve hollow ones. Clarity always wins over quantity.
Preparing your site's content and unsure about the pages?
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A good brochure site isn't the most loaded one. It's the one where every page has a role, where you find everything without thinking, and where contact is never more than a click away. The rest is decoration.
Frequently asked questions
How many pages for a brochure site?
Often three to six are enough: home, services, about, contact, and possibly a work or reviews page. Quality and clarity matter far more than quantity.
Should I show my prices?
It depends on your business. Showing ranges often reassures and qualifies enquiries, but it's not mandatory. The key is to be clear about what you offer.
Is a blog essential?
No, but it's a real asset for SEO and credibility. Add it once the essential pages are already solid, not before.
Is the contact page really that important?
Yes, it's often the most visited and most decisive. A contact that's hard to find or complicated loses customers the rest of the site had already won over.
